The Foundation started cooperation with L-PACK company, the largest Russian manufacturer of paper, singlewall and doublewall corrugated containerboard and a full range of products of it. In 2021, the company will support the program «Trash Free National Parks», which is the basis of the Foundation’s strategy for the development of sustainable tourism on Lake Baikal. The cooperation is made possible thanks to the assistance of the RusPRO Association. The amount of donation is 729,010 rubles.
Yulia Ryazanova, Deputy General Director for Marketing and External Communications of L-PACK company: «We are happy to support Lake Baikal Foundation and its project «Trash Free National Parks». We share the Foundation’s values and commitment to the principles of sustainable development and living in harmony with nature. Separate waste collection is important and our common goal is to promote this». Through corporate social responsibility and systematic charity, the company implements its mission — it cares about the environment, people and society.
CEO of Lake Baikal Foundation Anastasia Tsvetkova noted: «Such support is extremely important for us, primarily because it makes it possible to implement long-term projects that driven by real changes. The L-PACK company has allocated assistance for the current project of the Foundation, so, now we are able to scale its scope. There are already partners involved in this project and when a company is going to strengthen the synergy effect of the parties involved, rather than requiring a new unique initiative for itself, we are rapidly moving forward in terms of sustainability».
Thanks to the company’s contribution, the Foundation will continue projects to develop sustainable tourism in the national parks of Zabaykalsky Kray and the Republic of Buryatia — it will support the existing infrastructure for separate waste collection under the program, as well as create new integrated solutions based on the experience gained by the Foundation.
The program «Trash Free National Parks» has been successfully implemented since 2019 with the aim of minimizing the formation of consumer waste in specially protected natural areas and developing sustainable management of solid municipal waste in the Baikal region.