On February 15, at the Sochi Russian Investment Forum, the Lake Baikal Foundation for Environmental Applications and Research and the «World Around You» Foundation of the Siberian Health Corporation signed an agreement on cooperation. According to the agreement «The World Around You» Foundation will finance the projects of the «Lake Baikal» Foundation for the current year in the amount of 6.5 million rubles.
The «World Around You» Foundation has been carrying out charitable activities since 2012 to preserve the main water body of the country – Lake Baikal. According to Tatyana Gorokhovskaya, President of the Siberian Health Corporation, the decision to cooperate with the Lake Baikal Foundation allows us to consolidate efforts to preserve the lake and make them as efficient as possible: «We expect synergy from our work. We, as a business, have the desire and opportunity to help preserve our wealth – a unique UNESCO World Heritage Site. Colleagues have the necessary expertise and experience of significant projects. I am confident that our cooperation will allow us to obtain qualitative results aimed at preserving the ecology of the lake».
In turn, CEO at the Lake Baikal Foundation Anastasia Tsvetkova laid emphasised that the «World Around You» Foundation of the Siberian Health Corporation is the first «Lake Baikal» Foundation corporate partner. Before that the Foundation used to carry out its activities supported by private donors. «We highly estimate our trustee’s trust and seek to justify it with each new project, which grow in quantity and quality through increased support. In the face of the Siberian Health Corporation, the Foundation finds a reliable strategic partner ready to use not only financial resources, but also its specialists for joint work», – Anastasia Tsvetkova said.
The Lake Baikal Foundation is a private charitable organization. The purpose of the Foundation is to promote natural science, humanitarian projects and initiatives aimed at preserving and developing the Baikal natural territory and Lake Baikal. In 2018, within the framework of the Foundation’s activities, a number of projects will be implemented to support scientific institutions, protected areas, projects on harmonization of the regulatory and legal framework regulating the protection regime of Lake Baikal and the Baikal natural area, as well as educational projects, won earlier presidential grant. In 2017, thanks to the support of the Lake Baikal Foundation, the project «Long-term monitoring program «Point No. 1» avoided closure, and its data was first included in the global report «State of the Climate» of the American Meteorological Society.
The Siberian Health Corporation has been developing, producing and selling products for health, beauty and sports since 1996. The Siberian Health business operates in 46 countries on three continents. The charitable Foundation «The World Around You» collected and redirected over 25 million rubles for the necessary cases for six years. The Fund has implemented more than 130 environmental measures. More than 10 specially protected natural areas are involved in the implementation of the «World around You» projects, including the Barguzin State Natural Biosphere Reserve – the oldest natural reserve in Russia, which has been gaining the Foundation’s support since its inception.